In 2020, the novelty of hot pot restaurants is still the main development direction. "Novelty" has always been a common development direction in the current catering market, and it may continue for a long time. Many industries are striving to pursue "novelty", and hot pot, as a favorite food, is no exception.

In recent years, Chongqing hot pot has many fans and investors, so the competition pressure in this industry is greater. If you want to stand out, you need to use your brains to create "novel and unique" hot pot restaurants.

In 2020, hot pot restaurants must continue to create new ideas to gain the right to survive and develop. This novelty can be either a reform of product taste, style, etc. or a marketing with a variety of novel styles. No matter which aspect, you must continue to pursue novelty and don't be bound by traditional old ideas.

Pay attention to hot pot culture

In the analysis of the development of hot pot in recent years, many people have developed the development and operation of hot pot in the past few years very superficially, only paying attention to some superficial things, such as constantly improving the decoration of the store, inviting celebrities to check in at the store, creating topics, or creating exaggerated and fascinating new dishes.

Although this does play a role in promoting the store, as people's thoughts and understanding deepen, such promotion only leaves a short impression on the public, but not a deep impression.

Sichuan and Chongqing hot pot still occupies the main position, and Chuanchuanxiang rises strongly
Octopus data sampled nine major cities in the country and found that Sichuan and Chongqing hot pot and Chuanchuan still account for the largest market share, with 23,045 and 19,064 stores respectively.
Fish hot pot, which ranks third in the category, although it cannot replicate the success of Sichuan and Chongqing hot pot, has the value of continued existence as a supplement to a market segment. The key is how to compete with Sichuan and Chongqing hot pot, such as reducing the customer unit price.

The hottest hot pot ingredients
Among the hot pot meat ingredients, beef is still the king of the hot pot category today, both from the supply side and the demand side. Moreover, the extension and deep processing of beef itself are still increasing, and more and more supply companies are involved.

Fat beef, with a consumer recommendation index of 728,635 and a supply share of 4.29%, ranks third. On the one hand, it is in line with the current catering industry's pursuit of freshness; on the other hand, it can create a sense of value from the product shape; if the supply chain is stable and the process is mature, it will also be a high-profit product.

Among the top ten popular dishes of Sichuan and Chongqing hot pot in the country, tripe still occupies the dominant position; followed by spicy beef, duck intestines, shrimp slips, etc.

Moreover, a careful observation of the key demand indicators of dishes in various categories of hot pot shows that "delicious and tender" is very representative, indicating that the pursuit of "freshness" has become a general consensus in the industry.

The chain and scale effects are obvious. The chain rate reflects the degree of competition and maturity of an industry. At present, China accounts for 3.97% of the brands and occupies 43.83% of the market share of the entire market. In fact, the chain rate of the hot pot industry is already very high.

The future of catering is the logic of fast sales, so chain, scale, and even oligopoly are very likely in such a highly industrialized and standardized industry. The epidemic in 2020 has brought about the closure of a large number of companies, which means freeing up more markets, and excellent companies have the opportunity to harvest a larger market.

Hot pot ingredients chain

Recently, the one-stop hot pot and barbecue ingredients supermarket "Guoquan Food" received a US$50 million Series B financing; the same type of Lazy Bear Hot Pot also recently completed a financing of tens of millions.

Hot pot ingredient supermarkets are a new sub-category that has emerged in recent years, mainly facing the family hot pot scene outside of dine-in. All kinds of hot pot ingredients, seasonings, base materials, drinks, etc. are available here. At the same time, most of these supermarkets also sell barbecue ingredients and utensils.

Hot pot ingredient supermarkets were once considered the new blue ocean of the hot pot industry. But with the help of capital, this blue ocean will quickly turn red.

Basically, holding on to the present and seizing new opportunities is a very important topic for hot pot companies this year. All products and services provided by the store should start with the study of diners. We should pay more attention to diners than ever before and start from needs.

In the "ancient" arena of hot pot, disputes are the unchanging theme! Amidst the disputes, the industry will automatically pass on the excellent genes and traditions, and at the same time, it will also embrace the arrival of new elements!